Introducing PANTONE® 17-3938 Very Peri: Pantone Colour Of The Year 2022. A completely new colour and one that reflects the global innovation and transformation taking place in our world today. But we have to ask.. do we need a new colour in the already large scale of colours?And exactly where does it fall on the colour spectrum – Is it blue, indigo or violet?
Well, this striking colour, named after the blue periwinkle flower is described as “a dynamic periwinkle blue hue with a vivifying violet-red undertone, blending the faithfulness and constancy of blue with the energy and excitement of the red.” The colour is said to exude a spirituous and cheerful attitude and dynamic presence that encourages us to be courageous and creative!
It’s a colour that displays confidence and a daring curiosity that animates our creative spirit and as we emerge from an intense period of isolation, our perceptions, tastes and standards have changed. This exciting new colour brings surprises that were not thought of before and injects a sense of playful freshness into our lives and homes.
Colour is perhaps one of the most wonderful experiences that we take for granted. Take a look around. Colour is everywhere, surrounding and embracing us. We interpret life as much through colour as we do through shape, texture and sound. Throughout our lives, in the sea of colours, whether we realize it or not, colours affect our emotions and wellbeing. The key lies in personal colour choices; we select certain colours for unique reasons and many times we do not realize why these colours have the effects on us that they do.
Psychological studies confirm what most of us know instinctively that colours affect our moods, health, and way of thinking. When the energy of colour enters our bodies, it stimulates the pituitary and pineal glands. This in turn affects the production of certain hormones, which consequently affect a variety of physiological and psychological processes. This explains why colour has been found to have such a direct influence on our thoughts, moods, and behaviour.
Without sounding esoteric, PANTONE® 17-3938 Very Peri, is a symbol of intuition, self-knowledge and reflection. Just like the blue periwinkle flower this colour conveys new beginnings, encouragement, love, affection and resilience. It affects consciousness, lessens feelings of despair and helps to activate the imagination and sense of connections. In terms of wellbeing, this colour is also known to help balance the thyroid which is known to activate and influence the activity of all the cells and tissues in our bodies and regulate the speed at which the body cells work.
As a fact, people respond differently to colours – so allow your body and mind to react to this colour – think about the colour, how it resonates with you and where you would use it. Although a bright colour, PANTONE® 17-3938 Very Peri by essence is a very serene colour conveying charm and elegance – bringing a tranquil and calming effect to any room.
There are many ways to use PANTONE® 17-3938 Very Peri in your home as it is a versatile shade that is suited to an array of different materials, textures and finishes, providing a pop of color, whether introduced through a painted wall, accent furniture or home décor, or acting as an intriguing and eye-catching accent in a pattern or even in your food!
